Website development requires a lot of planning and proper execution of the same to develop a website which can perform better in search results. Google has given some guidelines to developers so that they can create a user friendly website to get maximum exposure in search engine results.
Is My Google Webmaster Tools Properly Installed? Is Google Analytics Installed?
Almost all the websites use Google webmaster tools and Google Analytics tools as their statistics tracking program to track of your website performance in terms of traffic & user behavior.
If your tracking program is not installed properly, it is possible that it will give back improper incorrect data, duplicate data showing. At its simplest, make sure that the tracking code all only installed once on the page. Multiple installations will provide you improper data insights. Google recommends using Google Tag Manager for proper code installation.
So, what you should know as a web developer?
A mobile-friendly website will get better exposure in terms on ranks & Traffic coming from Google has long been rumored, and finally, it’s no longer a rumor. In SEO friendly web development, considering a mobile-first approach is always a good idea.
Does the site adhere to standard development techniques using a responsive CSS style sheet with media queries?
Duplicate content can come from using multiple URLs to show the exact same content. To avoid duplicate content issue, the best practice is to make sure a rel=canonical tag is used to show the original source of content.
Schema.org micro data is become more important on all type of websites, and creating sites by using Schema.org microdata properly is crucial to get better rankings and high CTR.
During the development process a dummy site is created for the purpose of testing new code, changes & Recommendations implementations, previous versions of the site, and correcting other issues before it goes live.
Common HTML errors can often lead to poor performance of the site on different web browsers, which in turn can give user poor experience.
How code is laid out is extremely important, because code layout can impact rendering times, overall site speed, and eventually the final performance of the site. From a server perspective, this is a crucial step to get right.
Images are used in web design to convey good user experience but they can spoil the user experience when they become too heavy to load, blur and poor color combination it is important to consider image size when it comes to enhancing site speed on mobile.
There are other issues to consider when server configurations and site speed come into play. Some issues can be caused by poor server configuration. This can be avoided by checking your site speed using Google’s Page Speed Testing tool
GZip compression on a server lets the server compress files in such a way that results in faster transfers over a network. It is generally standard on most servers built today, but can sometimes be an issue on some servers.