Website development requires a lot of planning and proper execution of the same to develop a website which can perform better in search results. Google has given some guidelines to developers so that they can create a user friendly website to get maximum exposure in search engine results.
Is My Google Webmaster Tools Properly Installed? Is Google Analytics Installed?
Almost all the websites use Google webmaster tools and Google Analytics tools as their statistics tracking program to track of your website performance in terms of traffic & user behavior.
If your tracking program is not installed properly, it is possible that it will give back improper incorrect data, duplicate data showing. At its simplest, make sure that the tracking code all only installed once on the page. Multiple installations will provide you improper data insights. Google recommends using Google Tag Manager for proper code installation.
Mobile-Friendly website Development
A mobile-friendly website will get better exposure in terms on ranks & Traffic coming from Google has long been rumored, and finally, it’s no longer a rumor. In SEO friendly web development, considering a mobile-first approach is always a good idea.
Does the site adhere to standard development techniques using a responsive CSS style sheet with media queries?
Duplicate content can come from using multiple URLs to show the exact same content. To avoid duplicate content issue, the best practice is to make sure a rel=canonical tag is used to show the original source of content. This can help prevent duplicate content issues.
Schema.org & Structured Data
Schema.org micro data is become more important on all type of websites, and creating sites by using Schema.org microdata properly is crucial to get better rankings and high CTR. You can easily check Schema.org structured data by using Google’s Schema.org validation tool. Without checking your code validity, you’re flying blind and will have to correct the data sooner or later. While most common errors are uncovered by using Google’s Structured Data Testing Tool, there are other minor errors that can occur that are not.
Check Your Robots.txt File
There are various pages on our websites, which we do not want to get crawled and indexed by robots, so we completely block access to the pages before they goes live. Usually, this is done by using the following command in a robots.txt file on the server. Developers have to add correct data and syntax because a wrong syntax can deindexed your complete website from Google database.
Dummy Site Check
During the development process a dummy site is created for the purpose of testing new code, changes & Recommendations implementations, previous versions of the site, and correcting other issues before it goes live. This check can help eliminate errors like images not loading properly once the site is switched live, 404 errors due to pages referencing the staging sub domain instead of the live site domain and other issues. It is possible, through the use of efficient find and replaces techniques, to quickly search for and replace any instances of the staging site sub-domain.
HTML coding issues
Common HTML errors can often lead to poor performance of the site on different web browsers, which in turn can give user poor experience. This can lead to poor website speed and then cause issues with rankings perspective. Google has clearly mentioned that website speed is an official ranking factor. Better coding techniques can also help Google understand your site easier.
Efficient Code Layout
How code is laid out is extremely important, because code layout can impact rendering times, overall site speed, and eventually the final performance of the site. From a server perspective, this is a crucial step to get right. By putting a little thought into a layout, it is possible to compress some header, content, and footer. Efficient development practice should take into account the modification of code, as well as better coding layouts.
Images are used in web design to convey good user experience but they can spoil the user experience when they become too heavy to load, blur and poor color combination it is important to consider image size when it comes to enhancing site speed on mobile. Image alt text and title along with Image name plays an important role to tell Google about the image specification and the relation it has with page content.
Site Speed and Server Configurations
There are other issues to consider when server configurations and site speed come into play. Some issues can be caused by poor server configuration. This can be avoided by checking your site speed using Google’s Page Speed Testing tool. They have moved most of their page speed and other insights into their Mobile-Friendly Test Tool.
GZip compression on a server lets the server compress files in such a way that results in faster transfers over a network. It is generally standard on most servers built today, but can sometimes be an issue on some servers.
If developer will follow all the optimization items discussed in this post, it will help improve website overall structure and user experience and give solid signals to Google about website quality.